UAE
ABU DHABI
Four Season AL MarYah
24TH and 25TH JANUARY 2018

2nd Annual UNFOLD Art XChange

At the intersection of where culture meets technology

Overview

The 2nd Annual UNFOLD Art XChange will take place from the 7-9 March 2019 at the Bahrain International Exhibition and Convention Centre as part of the talks program for the 4th edition of ArtBAB, Bahrain’s international art fair, under the patronage of Her Royal Highness, Princess Sabeeka Bint Ibrahim Al Khalifa, Wife of His Majesty, The King of Bahrain, President of the Supreme Council of Women in collaboration with Tamkeen.

This will be the first contemporary art summit to be launched in the global art market at the intersection of where Culture meets Technology. A community of over 40 Cultural leaders, Fintech, Blockchain, AI and VR specialists from 20 countries across the globe will come together through a series of panel discussions, interviews and debates over the course of 3 days to foster greater knowledge-sharing and future collaborations.

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VIrtual Reality space at artbab

Top: Kremer Museum © VRFocus / Bottom: dslcollection VR Museum © realovirtual

As part of the technology focus for the second edition, UNFOLD will launch a dedicated Virtual Reality space at ArtBAB to further the empowerment of arts education. This will be done in partnership with dslcollection, The Kremer Collection, Faurschou Foundation and Khora Contemporary; and will be powered by VIVE Arts and MSi.

The visiting public will embark onto three different private museum journey experiences  across Europe via VivePro headsets that will be presented here in the Middle East for the very first time.


The first museum journey experience would take the visitors into the virtual reality museum of the dslcollection in Paris, known today as one of the top 5 Chinese Contemporary Art collections in Europe. Visitors will be able to immerse themselves into one of the most interesting and diverse collection of over 350 leading Chinese avant-garde artists that includes Cao Fei, Tang Song, Ge Guanzhong, Jia Aili, and Chen Wenbo.


Visitors would then continue their museum journey experience to The Kremer Museum in Amsterdam designed by architect Johan van Lierop, Founder of Architales and Principal at Studio Libeskind where they will take a leap into the past and explore over 70 works of 17th Century Dutch and Flemish Old Master paintings that includes masterpieces by great masters such as Gerrit Dou, Pieter de Hooch, Frans Hals, Jan Lievens, Rembrandt, Michael Sweerts and Gerrit van Honthorst.


Visitors will end their journey with Khora Contemporary, the first Virtual Reality art production house base in Copenhagen where they will be provided with the opportunity to explore virtual universes created by Christian Lemmerz, Paul McCarthy, Tony Oursler and Erik Parker.

Paul McCarthy, C.S.S.C. Coach Stage Stage Coach VR experiment Mary and Eve 2017 Virtual Reality Artwork © Paul McCarthy and Khora Contemporary

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