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DAY 2 I unfold art xchange

Frank Gehry Installation at lobby of The Ritz Carlton MIllenia Singapore © Pontiac Land Group

The  presentation  of bespoke  art  is  considered  to  be  one of  the biggest trends in Real Estate and Hospitality developments today. In  locations  with  high  density development of  luxury  hotels, resorts and high-end apartments, the competition for  differentiation is tough. A new trend to boost sales in the high-end market is art. An increasing number of luxury hotels are positioning themselves as art destinations.

High-end properties  are becoming a  traveler’s  substitute  for  traditional  art galleries, creating an insightful, luxury experience. Art has become a fundamental, rather than ornamental, element of a design. Art  has been used  by  hoteliers  as  an  integral part  of  their marketing  strategy,  to challenge  guests  to  think  more deeply about their experience at the hotel, and to attract luxury travelers. Art has developed into a critical part of a hotel’s brand and identity while Art has been seen by Investors and Real Estate developers as a way to influence real estate values and maximize property prices. Katherine Gass Stowe, Founder & Chief Curator at James Company Contemporary Art Projects examined the integral role of art in brand marketing and in orchestrating a memorable guest experience with UAE hospitality brands; XVA Art Hotel, Noon Art Boutique Hotel Apartments, Rove Hotels and; international hospitality brands; The Ritz Carlton Millenia Singapore, Mariott International, Accor Hotels, Rosewood Abu Dhabi, MGM Resorts as well as South Africa’s iconic urban retreat, Ellerman House and Louisville-based combination contemporary art museum and boutique hotel chain, 21c Museum Hotels.

Ellerman House Art Gallery © Visser Architects

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