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As Senior Vice-President Brand Content Marketing for Raffles, Fairmont, Sofitel, MGallery, Pullman & Swissôtel, Xavier Louyot is at the healm of the Luxury and Upscale segment of the AccorHotels Group, the world’s leading hotel operator.
Xavier joined AccorHotels in 2011 as brand leader for Pullman, and three years later he assumed his most recent role of Senior Vice President, Marketing Europe, Middle-East & Africa for the Sofitel, Pullman and MGallery brands
His previous experience includes various Marketing and Communication positions with Le Méridien (Forte then Starwood Hotels & Resorts) and Lucien Barrière. In 2008, he joined the American group Dolce Hotels & Resorts as Marketing and PR Director for Europe before becoming Global Director, Marketing and PR.
Xavier Louyot is a graduate of the Ecole Hôtelière de Paris and also has a Masters 2 in direct marketing from the IAE Business School of Lille University.