Public Art has more than just an aesthetic appeal in today’s built environment. It can have positive bottom-line economic impact, with material ﬁnancial beneﬁts to their owners, thus creating an unexpected revenue stream for developers and the local government. The intangible beneﬁts of public art - aesthetic beauty, cultural interpretation, education, inspiration, and the general improvement of the urban environment are well-known, but because these are considered as “soft” beneﬁts, they are sometimes dismissed as a low priority, especially during challenging economic times. Public Art in transit-oriented developments presents a valuable marketing opportunity, both for public agencies and private developers and may provide the highest ﬁnancial returns of any funds committed to an aspect of a transit-oriented programme. The continuing visibility, publicity, and brand identiﬁcation of public art, can generate more leasing interest than any other element of an entire marketing budget and draw tourism, stimulating the country’s economy, and creating pride.
The presentation of bespoke art is considered to be one of the biggest trends in Real Estate and Hospitality developments today. In locations with high density development of luxury hotels, resorts and high-end apartments, the competition for differentiation is tough; amenities such as pools, gym and golf simulators are no longer enough to convince potential buyers. A new trend to boost sales in the high-end market is art.An increasing number of luxury hotels are positioning themselves, not just as premium accommodation, but also as art destinations. High-end properties are becoming a traveler’s substitute for traditional art galleries, creating an insightful, luxury experience. Art has become a fundamental, rather than ornamental, element of a design.Art has been used by hoteliers as an integral part of their marketing strategy, to challenge guests to think more deeply about their experience at the hotel, and to attract luxury travelers. Art has developed into a critical part of a hotel’s brand and identity while Art has been seen by Investors and Real Estate developers as a way to inﬂuence real estate values and maximize property price.
The first day of Art Talks I: Art, Real Estate and the Built Environment focused on Public Art Projects where best practices were being shared from various public art agencies, non-profit organizations, placemaking agencies and architects.
+Theresa Sweetland, Executive Director of Forecast Public Art and Publisher of Public Art Review- Forecast Public Art, Minnesota, USA opened the conference by giving a keynote speech where she explored the current trends and examined critical issues facing artists, public agencies, program managers, city managers, city planners, educators, developers and others who comprise the constellation of Public Art stakeholders in our contemporary society.
+San Francisco Arts Commission, Boston Arts Commission, Los Angeles County Arts Commission and Minnesota State Arts Board discussed how their 'Percent for Art Program' is used to fund and install Public Art Projects across the U.S.
+Public Art Fund, Rose Kennedy Greenway Conservancy, UrbanArt Commission and artist Subodh Gupta discussed how everyday spaces can be transformed into new public art gateways.
+Leading architectural firms; SOM, Foster+Partners and Adrian Smith + Gordon Gill Architecture discussed the importance of art in the public realm space alongside artist studio of Carlos Cruz-Diez, Atelier Cruz-Diez & Art Team Paris.
+Leading architectural and landscape design firms; Cracknell, Aspect studios, B+H Architects and UAP discussed on how creative art-based placemaking can create high performing urban cities.
+Matt Shaw, Senior Editor, The Architect's Newspaper, New York moderated our Architectural and Design panels over both days of our Art Talks I.
+Special artist feature included teamLab, Carlos Cruz-Diez and Subodh Gupta while special project feature included Leo Villareal's The Bay Lights San Francisco, Ai Weiwei: Good Fences Make Good Neighbours and Random International-Rain Room,
The second day of Art Talks I: Art, Real Estate and the Built Environment focused on Real Estate and Hospitality Art where best practices were shared from leading hotel operators, architects, interior designers, art consultants and curators.
+Katherine Gass Stowe, Founder and Chief Curator James Company Contemporary Art Projects, New York, USA kicked off Day 2 with an exclusive interview with Steve Wilson, Founder of 21c Museum Hotels, Louisville, USA and moderated our hospitality panels.
+XVA Art Hotel Dubai, The Ritz-Carlton Millenia Singapore, Noor Art Boutique Hotel Apartments Dubai, MGM Resorts Las Vegas, Rosewood Abu Dhabi and Ellerman House Cape Town discussed the importance of art and culture in orchestrating a memorable guest experience.
+The world's top interior design firms; WATG ,Wilson Associates, Pallavi Dean interiors and MMAC Design Associates came together to discuss the role of art in redefining spaces where this was moderated by the Dean of the College of Architecture, Art and Design from the American University of Sharjah.
+India's most powerful woman in the travel industry, Jyoti Narang, Former Chief Operating Officer and Global Head of Marketing for Taj Hotels and Resorts speaks alongside Accor, Marriott and Former Director of Rove Hotels as they explored the integral role of art in brand marketing for luxury and lifestyle hospitality.
+UAE's top architects; Joe Tabet, Managing Partner JT+Partners, Raya Ani, Founder & Design Director RAW-NYC Architects and Andre C. Meyerhans, Partner Fischermeyerhans explored the new era of art in contemporary architecture and design.
+Marcello Cabezas, Artistic Producer macIDeas from Toronto closes Day 2 of our Art Talks I with an exclusive interview where he shared on reimagining the role of spaces and spoke on the stackt and East Harbour project in Toronto.
Download our e-brochure on Art Talks I here.
Click on the links below to view the photos from Art Talks I, courtesy of Filmatography:
http://gallery.filmatography.com/ClientArea/Events-Exhibitions/2018-03-22-Unfold-Art-Exhibition-Day-1/n-4Hn4zP Password: 2043UA