The 2nd Annual UNFOLD Art XChange will take place from the 7-9 March 2019 at the Bahrain International Exhibition and Convention Centre as part of the talks program for the 4th edition of ArtBAB, Bahrain’s international art fair, under the patronage of Her Royal Highness, Princess Sabeeka Bint Ibrahim Al Khalifa, Wife of His Majesty, The King of Bahrain, President of the Supreme Council of Women in collaboration with Tamkeen.
This was the first Art + FinTech summit to be launched in the global art market. A community of over 40 Cultural leaders, Fintech, Blockchain, AI and VR specialists from 20 countries across the globe came together through a series of panel discussions, interviews and debates over the course of 3 days to foster greater knowledge-sharing and future collaborations.
As part of the technology focus for the second edition, UNFOLD launched a dedicated Virtual Reality space at ArtBAB to further the empowerment of arts education. This was done in partnership with dslcollection, The Kremer Collection and Khora Contemporary; and was powered by VIVE Arts and MSI. Click Here to view images from the fair.
The visiting public were able to embark onto three different private museum journey experiences across Europe via VivePro headsets that was presented here in the Middle East for the very first time.
The first museum journey experience took the visitors into the virtual reality museum of the dslcollection in Paris, known today as one of the top 5 Chinese Contemporary Art collections in Europe. Visitors were able to immerse themselves into one of the most interesting and diverse collection of over 350 leading Chinese avant-garde artists that includes Cao Fei, Tang Song, Ge Guanzhong, Jia Aili, and Chen Wenbo.
Visitors then continued their museum journey experience to The Kremer Museum in Amsterdam designed by architect Johan van Lierop, Founder of Architales and Principal at Studio Libeskind where they were able to stroll through the corridors of the Kremer Museum and immerse themselves in the spaces surronding over 70 works of 17th Century Dutch and Flemish Old Master paintings that includes masterpieces by great masters such as Gerrit Dou, Pieter de Hooch, Frans Hals, Jan Lievens, Rembrandt, Michael Sweerts and Gerrit van Honthorst. Each work comes with a button to click on for a written or audio description. Some of the descriptions were recorded by the collectors George Kremer and his wife. Also different from a bricks and mortar museum is that visitors can see the backs of the paintings and their unique stamps for tracing provenance from 300-400 years ago.
Visitors then ended their journey with Khora Contemporary, the first Virtual Reality art production house base in Copenhagen where they will be provided with the opportunity to explore virtual universes created by Christian Lemmerz, Paul McCarthy, Yu Hong, Tony Oursler and Erik Parker.