UAE
ABU DHABI
Four Season AL MarYah
24TH and 25TH JANUARY 2018
NEWS

Bringing art to public and corporate spaces

Featuring ARTzu projects/gallery from manchester, UK
Concha by Berlino, The Address, Downtown Dubai. Commissioned by Emaar Properties. © Artzu Projects
Keep Up by Matt Wilde. Commissioned by Addleshaw Goddard, Manchester. © Artzu Projects
Dostyk by Anna Gillespie. Commissioned for new Almaty shopping mall, Kazakhstan. © Artzu Projects
Hungarian sculptor, Judit Rabozcky installation © Artzu Projects

International business law firm Addelshaw Goddard has recently moved into Manchester 's prestigious One St Peter's Square and chosen ARTZU as their art consultants to bring the wow factor to their impressive new office.

International business law firm Addelshaw Goddard has recently moved into Manchester 's prestigious One St Peter's Square and chosen ARTZU as their art consultants to bring the wow factor to their impressive new office.

BRINGING a fresh perspective within the prevailing working cultural environmEnt

One of the exciting growth segments of ARTZU's business in recent years has been the expansion of their role as art consultants, working closely with a wide range of organisations especially professional service providers such as international firms of accountants, lawyers and financial services. Typically these are organisations wishing to make a clear statement as to who they are, differentiating themselves in the market place, through the selection and installation of carefully chosen and located artwork in the work environment. This not only creates a positive, uplifting environment for clients, staff and colleagues, it conveys and reflects the company image. It goes beyond mere decoration or token gesture, serving to reinforce and convey the corporate ethos. ARTZU encourages clients to use the selected artwork as a sophisticated marketing tool, incorporating them into branding and promotional campaigns, as well as enlivening (traditionally dull) annual reports.

When approached by individual collectors and organisations, ARTZU gallery provides the inspiration for clients looking to create their art collections for the home and workplace. ARTZU's expertise is then brought into play to channel the creative energy to successfully deliver visually stimulating art projects through managing the entire commissioning and installation process. Companies are also recognizing the tangible benefits of introducing a range of artwork in an increasingly wide variety of media (3D as well as wall-mounted) into their workplace in a purposeful way.

In the process, ARTZU brings together ARTZU Gallery and ARTZU Projects that works in parallel to guide and advise clients on the selection and installation of artwork. Similarly, ARTZU encourages them to build their corporate art collection as an investment with the potential to gain asset value, though they always advise them to buy what they like and what would contribute to creating the corporate identity and sense of place-making. This is something which is high on corporate agendas, leading a human dimension to an otherwise often bland and cavernous space, where people can congregate and engage with the artwork and one another.

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