Groundbreaking Art + FinTech 2.0 summit to launch on June 1-29, 2020

Webinar series explore innovation, digitization and the online art marketplace

Global art leaders and tech entrepreneurs gather to address today's pressing issues

UNFOLD Art XChange, the art business conference and summit platform, will launch the second edition of the Art + FinTech art and technology summit as a 15-session digital event across four weeks in June 2020.

Art + FinTech 2.0 will bring together more than 50 global art market leaders and tech entrepreneurs in a series of keynote addresses, conversations and panel discussions about the online art trade, new-media art, virtual reality, blockchain technology and sustainability.  

Art + FinTech 2.0 aims to uncover, examine and debate the new age of digital disruption and innovation in the wake of the covid-19 pandemic. The summit will be attended by collectors, museum and art fair directors, curators, gallerists, artists, fintech leaders and blockchain technology experts.

Among the event highlights will be an exclusive session with one of the most influential figures in the blockchain industry, Joseph Lubin. He s a co-founder of the Ethereum platform, and the founder of ConsenSys, a decentralized blockchain production studio. He will discuss the potential uses of blockchain in the art market. Lubin will be joined by tech entrepreneurs from OpenSea, SuperRare,, Nifty Gateway, Cryptovoxels, Mintbase and

Millennial collectors,including Astrid Hill, Maria Baibakova and Eugenio ReRebaudengo, will discuss innovative developments in the art world and new ways of working, while artist Paul McCarthy will talk about his multimedia artistic practice and experiments with virtual reality. They will be joined by leading museum directors and curators, including Sabine Himmelsbach and Christiane Paul, gallerists such as Thaddaeus Ropac and Johann König, collectors including Adam Lindemann, Anita Zabludowicz, Kamiar Maleki, Nadia and Rajeeb Samdani, Masha and Jens Faurschou, and Dominique and Sylvain Levy and Robot Artist, Ai-Da.

Art + FinTech 2.0 runs from June 1st to 29th, with sessions every Monday and on selected Fridays.  

After registration, delegates will be able to participate in the live webinars and watch videos of the sessions on the Art + Fintech 2.0 Big Marker platform. 


Online art trade

The online art market has been growing steadily — to almost $5bn in 2018, according to the 2019 Hiscox Online Art Trade Report. The trend has been accelerated by the global pandemic, with art fairs and galleries rapidly developing online viewing rooms. Art +Fintech 2.0 will examine the latest developments in the digitization and virtualization of the art market. Speakers will discuss the potential of augmented and virtual reality (AR and VR) and artificial intelligence (AI) for arts businesses. They will also consider how these technologies can ensure future success and contribute to creating a more sustainable art ecosystem.

New-media art

New-media art has been a rapidly developing field, embracing extended reality (XR), VR and AR as well as internet-based work and generative art. With many museums and galleries closed,the lockdown has encouraged greater audience exploration and sharing of screen-based works of art. Nevertheless, the perception remains that new-media art is difficult to display, collect and maintain. The webinar sessions will consider the best ways of exhibiting, collecting, conserving and building new-media art collections. The speakers will also discuss how to build audiences for innovative digital art forms.


Blockchain technology


Distributed ledger technology — or blockchain — has been widely discussed in the art market since 2018, particularly its potential to establish ownership, provenance and authenticity, smooth out transactions and create secure “smart contracts”. Art + Fintech 2.0 will discuss recent developments, including initiatives such as Art Identification Standard, which aims to make it easier to trace, identify and protect works of art. Joseph Lubin, one of the co-founders of Ethereum, will speak about the possibility of blockchain creating a new, more transparent art economy.

Other speakers will discuss the evolution of blockchain collectibles, also known as non-fungible tokens, to create unique, irreproducible works of art, and the rise of crypto art and blockchain-powered virtual reality realms. Meanwhile, Christiane Paul from the Whitney Museum of American art will explain how the museum is experimenting with blockchain to encourage new models of art patronage.



“UNFOLD Art XChange was conceived as an innovative art business conference and summit platform. It aims to become one of the largest multicultural art exchanges, bringing together diverse voices across local,regional and international art landscapes.

In light of the current global situation, with nearly a third of the globe in enforced isolation and the art world at a standstill, UNFOLD Art XChange has decided to examine the need to speed up the global transition towards a digital art economy.

At Art + FinTech 2.0, we will explore how the coronavirus pandemic is pushing the art world into an era of digitization and online. I hope this webinar series will offer a new and stimulating virtual experience, bringing together thought-provoking leaders in the art and tech worlds to share best practice, help us to innovate and come out stronger when the pandemic ends.”


Rachel Rekkab, Founder of UNFOLD Art XChange


“We are facing a great moment in the history of art and the art market. Nobody would have thought six months ago that digitization could bead opted so quickly across the whole art industry. Art + Fintech 2.0 is offering a unique platform to guide us through a broad variety of current technological developments which will significantly change the market and the way we experience art in the near future.”


Georg Bak, Art Advisor &Curator, Crypto + Blockchain Art, Curatorial Advisor, Art + FinTech 2.0





Maria Baibakova Founder & Director, Baibakov Art Projects

Masha and Jens Faurschou Co-Founders, Khora Contemporary

Astrid Hill  President& Founder, Monticule Art Advisory

Joel Kremer Partner, Moyosa Media, Director, The Kremer Collection

Dominique and Sylvain Levy Co-Founders, dslcollection

Adam Lindemann Founder, Venus Over Manhattan

Kamiar Maleki, Collector, Art Patron, Philanthropist & Director, Volta Art Fairs

Eugenio Re Rebaudengo Founder, ARTUNER

Nadia and Rajeeb Samdani, Collectors, Art Patrons & Philanthropists, Samdani Art Foundation & Dhaka Art Summit

Anne and Michael Spalter Co-Founders, The Anne + Michael Spalter Digital Art Collection

Anita Zabludowicz Founder, Zabludowicz Collection

Art Professionals

Georgina Adam Journalist & Author

Anne Bracegirdle, Senior Director Special Projects, PaceX, Pace Gallery

Bernadine Bröcker Co-founder & CEO, Vastari

Ai-Da, Robot Artist

Brian Droitcour, Associate Editor & Online Editor, Art In America

Nanne Dekking Founder & CEO, Artory, Chairman, TEFAF

Pari Ehsan Founder & Creative Director, Pari Dust

Annika Erikson Founder & CEO, Articheck

Sabine Himmelsbach Director, HeK (House of Electronics Arts, Basel)

Niko Kipouros Founder, 4ARTechnologies

Johann König Founder, König Galerie

Marianne Magnin Managing Director, Arteïa, Chair, Art Identification Standard

Paul McCarthy Artist

Jennifer and Kevin McCoy Multimedia Artists

Sophie Neuendorf Vice-President, Strategic Partnerships, Artnet

Christiane Paul Adjunct Curator of New-Media Arts, Whitney Museum of American Art

Anders Petterson Founder & Managing Director, ArtTactic

Adriano Picinati di Torcello Director, Global Art & Finance Coordinator, Deloitte

Robert Read Head of Private Clients & Fine Art, Hiscox

Magnus Resch Founder, Magnus App

Thaddaeus Ropac Founder, Galerie Thaddaeus Ropac

Frédéric de Senarclens Founder, ArtMarketGuru

Christina Steinbrecher-Pfandt Co-Founder, Blockchain.Art

András Szántó Founde,r Andras Szantos LLC

Serena Tabacchi Founder & Director, Museum of Contemporary Digital Art MoCDA


Blockchain and Crypto Art Developers and Innovators

Alex Atallah Co-Founder & CTO, OpenSea

Jason Bailey Founder, Artnome

Duncan and Griffin Cock Foster Co-Founders, Nifty Gateway

John Crain Co-Founder & CEO SuperRare

Devin Finzer Co-Founder & CEO OpenSea

Olaf Hannemann Co-Founder & Chief Investment Officer, CV VC

Nate Geier CEO, Mintbase

Dinis Guarda, Founder Ztudium

Joseph Lubin Co-Founder Ethereum, Founder ConsenSys

Judy Mam Co-Founder,

Ben Nolan Founder, Cryptovoxels

Osinachi, Crypto Artist

Aaron Wright Co-Founder, OpenLaw

Gauthier Zuppinger Co-founder & COO


Full speaker list:


The New Age of Digitization and Innovation sessions


Monday June 1

• Art & Technology: Digitization and Virtualization of the Art Market

• Globalization & Democratization of the Art Market: The Growth of the Online Art Trade

• The Millennial Generation: How are Young Collectors Driving the Online Art Marketplace?


Monday June 8

• Collecting in the Digital Age: Building a New-Media Art Collection and Challenges for Preserving and Exhibiting


Friday June 12

• Recreating the Museum Experience: How is VR taking Immersive Contemporary Art to a New Level?

• Museum from Home: What are 360 Virtual Tours and How can they Change the Art World?


Monday June 15

• A New Force in Identification: How can an Art Identification Standard help Digital Integration and Establish Greater Data Trust?


Friday June 19

• The Decentralized Future: A new Art Economy Powered by Ethereum Blockchain Infrastructure

• Art & Blockchain Non-Fungible Token (NFT) Report: Market Capitalization of the NFT Economy for Art

• Evolution of Blockchain Collectibles: Pushing New Frontiers for Digital Art through NFTs

• Cryptovoxels: Blockchain VR-Powered Realm


Monday June 22

• The Blue-Chip Art Market: Can Blockchain Offer the Art World a "White Label Solution" and Achieve Maturity?


Friday June 26

• Arts Patronage Via the Blockchain Ledger:  Public Key/ Private Key


Monday June 29

• Crisis VS Opportunity: Is Digitization the Answer to a Sustainable Art Ecosystem?


Full program:


Strategic Media partners



Art in America



Canvas Magazine




Le Quotidien de l'art

Supporting Partners


DAO Records

PIANOS Art and Music Centre


TEO Exhibitions

Center for Art Law




Social media


Twitter: @unfoldbrics

Instagram: @unfoldbrics

LinkedIn: Unfold BRICS



Press contacts


Contact: Rachel Rekkab



Notes for editors


UNFOLD Art XChange was founded in November 2017. It aims to offer unprecedented access to a larger, diverse and inclusive market that draws its inspiration from fast-developing areas of the world outside the traditional centers.

The first Art XChange summit was held in Dubai in 2018.

The first Art + FinTech summit was held in March 2019 in Bahrain, under the patronage of Her Royal Highness Princess Sabeeka Bint Ibrahim Al Khalifa. It brought together a pre-eminent group of international arts professionals and technology entrepreneurs for high-level and thought-provoking debate.

Art + FinTech 2.0 runs Monday June 1st to Monday 29th

Delegate fees: $150

Fees cover access to all sessions and subsequent video archive. No discount is given for single or reduced session access