Specialists in Art and Consulting

Artem Holdings is an independent, privately funded global events, conferences, and consulting company focusing on art and headquartered in Dubai, United Arab Emirates. With art as our speciality, this embodiment is reflected in the company name, which is based on the etymology of the word art, where Artem is the accusative form of the Latin ars “art”.

Mission, Vision and Values

Our MISSION is to curate world-class art fairs that promote the global appreciation of art from the BRICS regions, while fostering knowledge and understanding of art’s growing role in the wealth management sector.

Our VISION is to be a world-class advocate for our clients in the development, presentation and execution of public art and other large scale commissioned art projects.

Our VALUES draw inspiration from the Latin motto ‘Arte, Marte, Vigore’, which translates as ‘By Skill, Valor and Energy’; this motto perfectly encapsulates the way we conduct our business.

Skill: We recognise the importance of identifying and nurturing talent within our team. Our strong and diversified skills are what set the company apart and enable us to achieve excellence in everything we do.

Valor: We cultivate a “can do, will do” attitude within our working environment and this helps to propel innovation, excellence, and success. We believe in building strong client relationships that are founded on trust, openness, and mutual achievement.

Energy: Positivity flows through our thinking and our actions, delivering passion and enthusiasm and acting as an energetic driver within our company.


New Zealand-born curator residing in Shanghai, China, where he specializes in established contemporary and emerging Chinese artists, Hutch holds a bachelor's Art degree from AUT (Auckland University of Technology). He is currently the International Editor for 99YS Arts Media Group, China, as well as the Art Director/Curator for Cospace Gallery, in the North Bund Art District in Shanghai, China. He is also engaged in research of the Contemporary Chinese art scene and has written art criticism on exhibitions in Shanghai and elsewhere.

Hutch has undertaken several roles as Projects and Senior Exhibitions Manager with the Museum of New Zealand, Te Papa Tongarewa (1998-2016). He was also involved as Project Coordinator and translator for the Pavilion of the Republic of San Marino, Venice Biennale (2015), as well as working on the New Zealand Pavilion to the Venice Biennale (2009, 2011, 2013), and several collateral exhibitions to the Venice Biennale (2013, 2015).

Hutch has extensive curatorial experience in China within museums, where he has recently curated exhibitions for Duolun Museum of Modern Art, Shanghai and Epoch Museum of Art, Wenzhou (2016).

Hutch will be responsible in curating the Chinese contingent to the fair.


Founder Rachel Rekkab established Artem Holdings with the aim of creating world-class art fairs with a difference. Her combined knowledge and experience, which conjoins the worlds of art, finance, real estate, and hospitality, has resulted in the inception of UNFOLD, a new art fair with a unique approach.

Recognizing the growing importance of art within the wealth management industry, Artem Holdings has conceptualized UNFOLD as an unparalleled art fair that captures the fascinating appeal of modern and contemporary art, and combines it seamlessly with their increasing prominence as economic assets.

UNFOLD incorporates an exquisite art fair with an Art and Wealth Management Symposium, as well as an Art Talks series for the real estate and hospitality industries and general public. The sensibility of the expressive and aesthetically-focused art world may seem in sharp contrast to the corporate realms of such industries, but this event will effortlessly blend the three. UNFOLD will bring together the art community with real estate developers, hotel owners, operators, architects and experts from the financial services industry in celebration and appreciation of art from the BRICS and beyond.  

Only one destination came to mind when selecting a home for the inaugural UNFOLD series, which takes place between 24th to 28th January 2018: Abu Dhabi. The city was a natural choice as a result of its charismatic transformation into the epicenter of the Middle East arts scene, most notably through the emergence of the impressive Saadiyat Cultural District.

24-28 January 2018
St. Regis Saadiyat Island, Abu Dhabi

24-28 January 2018
St. Regis Saadiyat Island,
Abu Dhabi