ABOUT UNFOLD

The Origins of UNFOLD

“UNFOLD Art Beyond the BRICS” is a new and unique art fair inspired by the ideas conveyed in the evocative words Emerge and Reveal.

Emerge refers to the association of five major emerging national economies expressed by the acronym BRICS: Brazil, Russia, India, China and South Africa.

Reveal reflects the idea of both lesser known art in the Middle East and also UNFOLD as a new model: an art fair that merges art with architecture and finance. 

Art is a tool that allows humans to experience new ways of seeing the world, and as such we trust in its ability to enable a fruitful dialogue with other areas of human activity in an exciting manner. Our ambition is to offer unprecedented access to a larger, diverse and inclusive market that draws its inspiration from fast developing areas of the world outside the hegemonic centres.

An Unparalleled Event

With its first edition taking place on 24th-28th January 2018 at St. Regis Saadiyat Island, Abu Dhabi, in the United Arab Emirates (UAE), UNFOLD aspires to become an international series consequently hosted by other cities.

Our Focus

UNFOLD invites galleries from around the world to showcase top-performing modern and contemporary artists in the auction market from the BRICS and their neighboring countries. The event will highlight burgeoning art scenes in Latin America, Africa, Eastern Europe, Caucasus and Asia.

Currently there is a debate as to Indonesia’s entry as part of BRICS and, as such, the art fair will also include Southeast Asian artists from Indonesia, Vietnam, Cambodia, Philippines, Thailand, Malaysia and Singapore.

An Art Fair with a Difference

The goal extends far beyond simply presenting the best talent and artists from emerging economies. With the Art and Wealth Management Symposium , UNFOLD will bring luminaries from the art world together with financial powerhouses, placing art at the heart of their future client investment strategies.

Its distinctiveness resides in the inclusion of Special Projects and an Art Talks series, where UNFOLD will bring together the worlds of art with architecture and finance, connecting artists and galleries to the limitless opportunities of new developments being built in the UAE, propelled by preparations for Expo 2020 Dubai.

Creating New Synergies

UNFOLD will offer consultancy services to government and tourism authorities, real estate developers, hotel owners and operators, spatial designers, luxury brands and corporate art collectors on remarkable artists’ works selected and featured under our Special Projects, with the aim of fostering commissions. This strategy endeavours to embed a distinctive artistic element in the architecturally unique UAE, by inviting artists to contribute remarkable site-specific works to its striking cities and buildings. 

Additionally, UNFOLD will provide a launch pad for global artists and galleries looking to gain exposure within the Middle East arts scene, as well as offering art collectors and financiers a unique insight into emerging art markets from across the world.

International Experts

As a world- class art fair, UNFOLD will be meticulously planned and expertly curated to represent modern and contemporary art from across the BRICS region.

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EVENT OVERVIEW

24-28 January 2018
St. Regis Saadiyat Island, Abu Dhabi

24-28 January 2018
St. Regis Saadiyat Island,
Abu Dhabi